INVESTIGATING THE FACTORS AFFECTING THE ROLE AND PROSPERITY OF URBAN AND RURAL TOURISM IN ARDABIL PROVINCE (Case Study Of Khalkhal Region)

Abstract

The purpose of this article is to pay attention and plan to the fields of tourism in rural and urban areas. Major issues such as the role of tourism in employment and the challenges of unemployment and its consequences, urban and rural development, agricultural development and investment, etc. have been explored. Therefore, paying attention to these cases is one of the strategies for prosperity and socio-economic development of the province. Another issue is immigration, which is very effective in meeting the challenge of unemployment in this province. In this regard, the present article has been prepared and adjusted with the aim of investigating the factors affecting the role and prosperity of tourism in various fields. The research method is descriptive and analytical with emphasis on field survey and preparation and preparation of a questionnaire. The collected information has been accepted and analyzed using various software such as SPSS.