Impact of CSR on Financial Performance: A Study on Banking Companies in India
CSR and financial performance has been studied by researches using different approaches. However, the conclusion remains elusive as there are studies projecting positive relationships as well as negative relationships. Therefore, this research is related to examine the effect of CSR contribution on the financial performance of selected banking companies in India using secondary data extending from 2014=15 to 2017-18. The study considers four financial performance measures, including Net Profit Margin, Return on Equity, Return on Total Assets, in addition to Return on Investment as dependent variables, while CSR contribution as control variable. To study the objectives and investigate the hypothesis different tools like Correlation analysis and Regression analysis have been employed.