Effect of CSR Contribution on Financial Performance: A Study on Automobile Companies of India

Abstract

The recent studies carried out by researchers on the effect of CSR on financial performances failed to bring concurrent result. However, strong evidences (theoretical and empirical) are emanating from studies with regard to the symbiotic relationship between CSR and financial performance. Consequently, this research has intended to observe the effect of CSR contribution on the financial efficiency of selected automobile companies in India by using secondary data spreading from 2014-15 to 2017-18. The research comprises four financial performance measures, comprising Net Profit Margin, Return on Equity, Return on Total Assets, in addition to Return on Investment as dependent variables, while CSR contribution as control variable. To study the objectives and explore the hypothesis various techniques like Descriptive statistics, Correlation analysis and Regression analysis have been employed..