Structur analysis, behavior and performance of the red big chili (Capsicum annuum L.) in Malang district market

Authors

  • Abdul Wahib Muhaimin, Hery Toyba, Lis M.Yapanto

Abstract

Chili peppers is getting attention because the price is very fluctuating. The frequent fluctuations in the price of red chile are generally caused by the unequal supply of red chile throughout the year. However, the price of large red chilled commodities will soon fall when supply from production centers increases in the market. One of the big red chilean production centers in Malang Regency is Bocek Village, Karangploso District, Malang Regency. The problem of marketing large red chile in Malang is also the same as other regions in general, which is often quite significant price fluctuations.

This research tries to analyze the market structure, study the market and improve the chili peppers in Bocek Village. The basic method of research is analytical descriptive. Determining the location of research carried out intentionally or intentionally. Farmer sampling method using simple random sampling method, with a total sample of 13 respondents. The sampling method used by traders uses the snowball sampling method with the number of brokers 3, wholesalers 2 respondent, and 2 respondent retailers. Data were analyzed by SCP (Structure, Behavior and Performance) methods. The results showed the structure of the chili peppers market in Bocek Village has a tendency in imperfectly competitive markets namely the oligopsonistic market. This structure is completed inefficient markets. Market behavior discusses the marketing activities of Chile Peppers in Bocek Village. While the market performance (market performance) is 50%. This shows that the marketing of chili peppers in Bocek Village is included in the efficient category.

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Published

2021-02-01

How to Cite

Abdul Wahib Muhaimin, Hery Toyba, Lis M.Yapanto. (2021). Structur analysis, behavior and performance of the red big chili (Capsicum annuum L.) in Malang district market . International Journal of Modern Agriculture, 10(1), 366-376. Retrieved from http://www.modern-journals.com/index.php/ijma/article/view/583

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Articles