Neuromarketing: Building Brands through Neuroscience
Abstract
Neuromarketing is an extension of Neuroscience and Marketing. It studies the brain responses to advertising messages, appeals, and images that influences the consumer behaviour. The responses of consumers to various marketing campaigns are measured using various tools of neuromarketing.
This paper includes the meaning of Neuromarketing, its tools, and examples of Neuromarketing by organizations
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Published
2021-03-24
How to Cite
Ch Siddharth Nanda, Dr. Ankita Chakravarty Bhattacharya. (2021). Neuromarketing: Building Brands through Neuroscience. International Journal of Modern Agriculture, 10(1), 1085 - 1086. Retrieved from http://www.modern-journals.com/index.php/ijma/article/view/716
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