STUDY ON THE ROLE OF SOCIAL MEDIA FOR CAREER OPPORTUNITIES AND GROWTH AMONG POST-GRADUATE STUDENTS IN INDIA

Abstract

The study examines how social media sites are being used by postgraduate students of India for finding internships, jobs and other career growth opportunities. So we have studied effectiveness, knowledge for those who are looking for career growth opportunities. But it so happened that the consumption of social media sites for jobs have been increased since the COVID pandemic brought the world to its knees and people were not allowed to step out of their homes. Recent events have changed the perception of everyone towards career growth especially for Indian youths where there is a cut throat competition. So, we have also added COVID as one of the variable in the factor analysis. The study can be of use to postgraduate colleges, employers, students and also for future aspirants.