Some marketing strategy changes: A case of Vietnamese companies from 2000 until now

Abstract

To be successful in business, businesses need to have a thorough understanding of the market, grasp the needs and wants of customers, and understand the art of business behavior. For them, marketing is seen as a "weapon", one of the decisive factors for the survival and success of a company. In the face of economic integration, continuous and multidimensional rotation, high competitive rate, marketing helps businesses to survive in the long term and firmly in the market. The success of a business depends greatly on whether they provide the market with the products that the market needs, whether or not they are in line with consumers' wants and ability to buy. This study mentions the transformation of marketing forms in Vietnamese businesses from 2000 to now in order to consolidate orientation helps readers understand more about the marketing trend of businesses, thereby they can grasp the trend and then apply it to their company or business in Vietnam.